文本从亚里士多德古典修辞学和传播学现代说服理论出发，将修辞学、传播学与翻译学相结合，揭示了翻译研究的一个全新视角，即：将翻译看作是译者通过译本说服读者的过程。有说服力的译本，才能被读者接受，受到普遍的欢迎和认可，并获得广泛的流传。同时，文章提出了影响翻译说服力的四个因素，即：译者因素、受众因素、译本因素和译境因素。在此基础上，分析不同类型文本中决定翻译说服力的要素，以及提高翻译说服力的策略和手段，将是下一步研究的重点。

This article starts from Aristotle’s classical rhetoric theory and modern persuasion theory of communication studies, and introduces the ideas to the field of translation, which reveals a novel perspective to translation studies, i.e. to regard translation as a process of persuasion in which the translator uses his work to persuade readers. A translation of strong persuasive power will be well received, universally acknowledged and widely spread. Meanwhile, it mentions four major factors that may affect the persuasiveness of translation, namely, the translator, the receptor, the translated text and the external environment. Furthermore, the author points out the focus of future study, that is, the factors that determine the persuasiveness of texts of different genres, the strategies that can enhance the persuasiveness of various texts, etc. so as to form a comprehensive and systematic theoretical framework of translation as persuasion.