新华社向国际社会播发“中共高层新阵容”人物系列中英文特稿，具有重大外宣意义及现实意义。研究以习近平特稿英文的图文语料（简称“语料”）为考察对象，运用图像隐喻框架分析“语料”图像的认知隐喻含义，使用语义赋码系统诠释“语料”文本建立的语义隐喻意义，同时在图文符际语义模型和意义框架基础上解析图文之间的关系。研究为外宣语境如何有效建构国家领导人的正面形象和推介国家形象的潜在“软实力”提供了新的探索视角。

It bears enormous significance of foreign affairs promotion and reality that Xinhua news agency issues the Chinese and English special versions of China new top leaders. This research treats the English image and text version corpus of Xi Jinping as the exploration subject, and applies the framework of visual metaphor to annotate the cognitive metaphoric meaning of the corpus’ images, then utilizes the semantic tagging system to decode the semantic metaphoric meaning constructed by the corpus’ text, meanwhile explore the relation between image and text of the corpus on the basis of the intersemiotic semantic model and meaning framework. The research has found that: first, the corpus’ image constructs plenty of explicit features, and the corpus’ text reveals more implicit properties; second, the metaphoric meanings of image and text have both similarity and variety; third, the image and text of the corpus construct the “image subordinate to text” and “text enhances image” relations. The research is believed to offer new probe angle on how to efficiently construct national leaders’ positive images and promote as well as introduce national potential “soft powers” in the foreign affairs promotion context.