跨文化交际研究在我国日益成为一门显学,相关研究成果丰硕,但多数研究缺乏科学研究范式 与方法的应用,而且关于研究范式与方法本身的探讨极少。文章首先综述国外跨文化交际研究的主要范式与方法。主要研究范式有:实证主义范式､释义主义范式和批判性范式。其后,从定义､特点､研究议题､数据收集和分析方法等方面讨论了三种范式下的六种具体研究方法。在此基础上,对近四十年来我国跨文化交际研究范式与方法的现状与问题进行反思,并提出了改进建议,认为国外主要范式与方法的引入与内化,对我国跨文化交际研究的科学化与全球本土化具有重要启示。

Intercultural communication study has become an increasingly prominent area of research in China. However, the majority of studies lack the application of scientific paradigms and methods. Also, the study of its paradigms and methods themselves is extremely rare. This paper summarizes the main paradigms and methods in intercultural communication research abroad, which consists of positivism, interpretivism, and criticism. Then, six related research methods are discussed in terms of definition, characteristics, research topic, data collection and analysis method. On this basis, the applications of paradigms and methods of intercultural communication research in China in the past 40 years have been reflected. Existing problems are demonstrated, and corresponding solutions are proposed as well. It is argued that the introduction and internalization of the paradigms and methods used by researchers abroad have important implications for the scientization and glocalization of intercultural communication research in China.