新媒体凸显了国际传播接受研究中普通受众的重要性。自媒体放大了普通受众感性、情绪化等特征，使得从情绪入手解析受众接受进而反观国际传播成为必要。本文以动画片《哪吒》在英语世界数字平台的评论为研究语料，发现英语世界受众的评价总体正面，展示了广泛的积极情绪。受众评论形成了涵括中国神话、故事情节、游戏角色等对象的热烈公共话语空间。分析还发现，翻译问题影响了受众的线性平滑期待，是引发英语受众负面情绪的主要来源。文章进一步从受众注意力分配、决策过程及记忆强化等方面论述了受众情绪在接受研究中的影响。从情绪维度切入不仅可引导接受研究回归普通受众，还可丰富接受研究的理论维度，并具有推进中华文化走出去的实践意义。

The study of ordinary audience reception has gained momentum due to the rise of international communication in the new media era. Social media amplify individuals’ voices, infused with emotions and sensitivity, making it essential to analyze audience reception through the lens of emotional analysis and to reconsider international communication from a reversed perspective. Based on comments about “Ne Zha” on digital platforms within the English-speaking world, this study finds that audiences generally provide highly positive evaluations, expressing a wide range of positive emotions and creating an enthusiastic public discourse centered on Chinese mythology, storylines, and the game characters of “Ne Zha”. However, it also reveals that translation issues affect the audience’s expectations for a linear and smooth experience and have emerged as a primary source of negative emotions among English-speaking audiences. The article further explores the impact of emotions on international communication through dimensions such as attention allocation, decision-making processes, and memory reinforcement. Analyzing audience reception from an emotional perspective not only enhances our understanding of ordinary people’s engagement in reception theory but also sheds significant light on promoting Chinese culture going abroad.