The existing studies of pragma-rhetoric, among others, dominantly focus on practical needs (for instance, meaning conveying and intention realization) but ignore the core taste of (especially Chinese) traditional rhetoric —language aesthetic appreciation. Pragma-rhetoric is an interface of pragmatics and rhetoric. Different from the existing literature, this paper holds that pragma-rhetoric needs to cover both practical needs and aesthetic appreciation of language use. In order to clarify the disciplinary position of pragmarhetoric and develop an applicable analysis framework, after careful literature reviewing and examples scrutinizing, this paper integrates theoretical perspectives like social, cognitive and performative pragmatics to pursue (including but not limited to)“doingthingseffects”,“interpersonal effects” and “poetic effects ”of an utterance, which fall outside of the focus of traditional rhetoric. Following this line, an analysis framework is proposed and illustrated in this paper, to make pragma-rhetoric an essential complementary to (especial Chinese) traditional rhetoric. Then, pragma-rhetoric could not only develop in a more complete but more systematic manner as an interface discipline, rather than, as what have been done in the existing literature, keep looking for scattered potential joinable points or levels of pragmatics and rhetoric.