Two puzzles about reference of names have remained unsettled, namely, how names refer and how to properly theorize about reference of names. In this paper, the author first introduces the solutions to these two puzzles offered by traditional armchair philosophers of language and then systematically reviews the newly emerged experimental approach within the realm of philosophy of language. In particular, the extant research in experimental philosophy of language in the past fifteen years is critically discussed and the major problems encountered are enumerated. Based on this discussion, the author highlights some new directions for solving the two puzzles, collectively labeled as  experimental philosophy of language 2. 0, with the hope that future studies could better address the issues of reference of names through expanding the research territory and revising the research methodology.