就旅游行业而言，我们距离“讲好中国故事”尚远。本文从《徐霞客游记》的译介说起，强调旅游翻译的重要原则，应是讲好中国故事，中国旅游业发展的重要路线之一，应是讲好中国故事，传播好中国故事，旅游译介应是广义的译介，即以传播为首要目标的译介，以多模态方式呈现的译介传播。

As a destination of international tourists, China is lagging behind many countries, because we have not been telling effective stories about China as a country of fascinating and abundant tourist resources. Based on a discussion of the translation and dissemination efforts around Xu Xiake and the Travel Diaries of Xu Xiake, this paper argues that we need to stick to the principle of “telling effective Chinese stories” when we translate Chinese travel literature.