研究采用多模态隐喻理论与批评隐喻分析,探析西方新闻漫画建构“华为”企业形象的认知机制与话语立场｡研究表明,西方新闻漫画通过隐转喻深度关联“华为”与中国国家形象,形成战争冲突､日常生活､竞技博弈､信息监视四类隐喻场景,以冲突与生活场景为主,构建出“华为”政治代理人､技术威胁者､信息窃取者等负面形象,折射出西方在国际博弈中对中国科技企业的污名化与边缘化倾向,为多模态隐喻及形象构建研究提供了一定参考｡

This study applies multimodal metaphor theory and Critical Metaphor Analysis to explore the cognitive mechanisms and discursive stance behind Huawei’s corporate image construction in Western political cartoons. The findings reveal that Western cartoons combine metaphor and metonymy to strongly associate Huawei’s corporate image with China’s national image. Four types of metaphorical scenarios are identified, namely war/ conflict, daily life, competitive gaming, and information surveillance, among which conflict and daily life scenarios predominate. Western discourse frames Huawei as a state affiliated political agent, a victim in international confrontations, a targeted opponent in technological contests, and a data intruder. These biased representations embody the stigmatization and marginalization of Chinese tech firms in global geopolitical competition. This study provides implications for the empirical application of multimodal metaphor theory and corporate image research.